Your playlists. Every platform.
Every IMNZ playlist is now in MixMates: 36 playlists, 2,498 tracks, 554 artists, from the 2010 Taite winners through to this year. The player below is live and reading your real catalogue. One iframe, and a listener opens any track in Spotify, Tidal or Apple Music, whichever they already use.
What this reaches that a Spotify link doesn't
A Spotify playlist reaches Spotify listeners. Your members' audiences are also on Tidal and Apple Music, and today each of them meets a link they cannot use in the library they actually listen in. The curation is IMNZ's. The music should reach everyone.
Measured across your full catalogue: 2,455 of 2,498 tracks, 98.3%, are reachable beyond Spotify. 2,438 are on Tidal, 2,398 on Apple Music. That reach already exists in the embed above. None of it is available from a Spotify link.
There is a second benefit that is easy to miss. A playlist entry is a pointer to one platform's copy of a track, and those pointers go stale when a release is moved or replaced. MixMates resolves each track to the standard code that identifies it across every service, then stores links on all three, so when one platform's link dies the others still work.
Where it goes on indies.co.nz
Your site runs on SilverStripe, and the embed is a single iframe, so it can sit anywhere a page can carry HTML. Three options, in increasing order of ambition.
1. On the Charts page, in place of the playlist links.
Charts currently links out to four Spotify playlists: Winners of Taite Music Prize, Taite Music Prize 2026, Going Global 2025, and Auckland Live Best Independent Debut 2026. All four are already in the embed, with matching track counts. One iframe replaces all four links and brings the other 32 playlists with it, behind the dropdown. Smallest change, biggest jump in what a visitor can actually do.
2. A dedicated Playlists page.
Your nav already carries a Charts dropdown, so a Playlists entry sits naturally beside it. The full archive gets its own home and Charts stays as it is. Better if you want the playlists to be a destination rather than a footnote.
3. Both, with deep links.
Every playlist has its own address inside the embed. Add ?tag= and the
playlist's id to the embed URL and it opens on that playlist. So an article about the Taite
winners can link straight to them, and the reader still lands in a player that works on all
three services instead of one.
The one question for your developer
SilverStripe filters HTML in content fields, and iframes are commonly stripped unless the editor config permits them. If the embed disappears when the page is saved, that is why. The fix is either allowing the iframe element in the HTML editor config, or placing it in a template or content block rather than a rich-text field. Both are small, and it is the only technical question the embed raises.
The iframe needs no keys, no accounts and no build step:
<iframe src="https://mixmat.es/embed/Wj251J6IwFVg" width="100%" height="800"
style="border:0" loading="lazy"></iframe>
Keeping it current
Add tracks in MixMates. That is the whole job.
They appear in the embed on the next page load. No republishing, no second copy to keep in step, no dead links to chase. When a new award year starts, add it in MixMates and it shows up in the dropdown by itself.
The part the embed cannot do
A playlist broadcasts. A group can hold a conversation.
The player above only travels one way. It is a good one way, and your curation now reaches people wherever they listen. But everything IMNZ publishes, the charts, the playlists, the news, has always travelled in that direction, and there has never been a place where the audience could answer in the same room as the music.
Inside MixMates there is. Everything you have just scrolled through is the history of an IMNZ group, and a group is something people can join.
Reactions and notes on individual tracks. Members and guests can react to a track or leave a note on it. Guest notes are already switched on for your group, so someone does not even need an account to say something about a track.
Conversation alongside the music. Chat sits with the group, with replies, mentions and images. Paste a song into it and the link unfurls into a playable card that anyone can open on their own service.
A join button on indies.co.nz. One line of script on your site, and joining the group is one tap from a page a visitor is already reading.
Right now your group has two members and no guests. All of that is either already on or available on your plan, and nobody is in the room yet. That is a different opportunity from the embed, and a larger one.
Worth an hour
There is a walkthrough of the whole product at mixmat.es/how, which is the quickest way to see the shape of it.
The more useful thing would be an hour together, going through what IMNZ could do with an audience rather than only a playlist. Some of it is obvious the moment you see it. The rest depends on how IMNZ actually works with its members and artists, which is the part worth talking through properly.
Jamie at MixMates (jamie@mixmat.es) will sort a time. Send a couple that suit, and say if you want your web person on the same call for the embed side of it.